How To Rebuild Your Google Rankings

Rebuild Google Rankings

Has your site been hit by the Panda or Penguin algorithm? The Google Penguin algorithm was launched around the 24th April 2012 so traffic drops near this date indicate that Penguin is responsible.

Google Penguin also demotes the terms most used in your back-link anchor text. The free back-link analysis tool at will show you the keywords being used in your back-links.

If you have any questions or would like to discuss your website’s ranking issues, talk to our specialist Google SEO Consultant and take the first steps to improving your rankings today.

Back-Link Structure

The keyword density for each keyword link should be under 5%. Linking profiles need to be mostly URL links, Brand related links and junk links rather than keyword rich ones.

Your website name or registered name is a Brand link. URL links need to be different variations of your domain address.

Links that come from various Class C IP addresses are more powerful than in the past. The best back-links come from sites with similar themes to your website. A good trust score for the sites that link to you is vital, as it indicates the quality of the sites linking to them. Look for pages that already have back-links pointing to them because Penguin likes pages with existing quality back-links.

Use of Link Farms

Don’t use automated link networks to create links because the quality of those links will not be premium quality. Google penalize sites it finds using link networks. Instead, use a relaible, quality link building service such as who work within Googles best practice to create links that work.

Google Panda Requirements

Your most important keyword or phrase keyword density on each page must not exceed 2 -3%. A good way to increase the ‘quality’ of your own web site is to link to an ‘authority’ site from your content. .gov and .edu sites are then best.

Quality and Quantity of Web Content

Really the only content that you should publish on your site should be unique, top quality and well written. Contextual linking is the process of creating links from words within your content, to more of your own content, or to external content. It is considered a sensible practice for page quality.

Using Graphics

Graphics and videos are a good way to break up your text and a video will also help to improve the time that visitors spend on your page. The image alt text attribute is the best place to put long tail keyword rich image descriptions. Use different variations of phrases for each image.

Make sure that you spell check all your content and that it makes sense to you. Google can determine the ‘reading age’ for different text and can establish if a professor or a schoolboy wrote your site content.

The quantity of content that you write per page needs to be as much or as little as you have to say on the particular topic, however, there is evidence that pages with more than 500 words have extra weight in the search results.

Make your content as interesting as possible. You’ll need your real visitors to find your content useful and to spend time absorbing it. If real people like your content then you will rise in the search engine results. your content. The process is called latent semantic indexing and allows you to write much more natural text without having to keep repeating your primary keywords in order to rank for them.

Meta Description Tags

You can be penalized in the search results if your site contains duplicate meta-data. Each page should have meta-data unique to that page alone. The click through rate from SERP’s to your website can be improved by writing more compelling meta description tags & according to SEO experts Deeho is an important metric for current SEO. Use your meta description tags to inspire more clicks and increase your sites user engagement metrics.

Bounce Rate

Slow loading websites never show up in Google’s results so make sure that your site has a fast load speed, otherwise you will not get the rankings you deserve. The total number of visitors that don’t like your content when they arrive and instantly hit the back button represents your bounce rate. This has to be as low as possible, but a maximum of 55%.

One of the biggest factors affecting bounce rate is mobile friendliness. Google uses a separate algorithm to rank mobile friendly sites for searches carried out on mobile devices. If your site isn’t optimized for all phone and tablet screen sizes then you are missing out on over half of your potential traffic….. fix the issue at and attract as many potential customers as possible to your site.

Average Visitor

The more web pages of your site that each person looks at, the better Google will rank you. You can boost your Google rankings by raising the average time that visitors spend on your website. Google relates time on-site with content quality and relevance.